privacy policy

Vellum – Aesthetic Watch Face

Last Updated: 2-17-2026

1. Introduction

Vellum (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how information is collected, used, and protected when you use the Vellum mobile application (the “App”).

By using the App, you agree to the practices described in this policy.

2. Information We Collect

a. Information You Provide

Vellum does not require you to create an account to browse or use watch faces.

If you contact us for support, we may collect:

• Your email address

• The information you choose to provide in your message

b. Subscription & Purchase Information

Subscriptions and purchases are processed through Apple’s App Store.

We do not receive your full payment information.

We may receive limited transaction data such as:

• Subscription status

• Product identifiers

• Purchase confirmation status

This data is used only to determine access to premium features.

c. Usage Data

We may collect limited, anonymous analytics data to improve the App. This may include:

• App version

• Device type

• Operating system version

• General feature usage

This information does not personally identify you.

d. Health Data (If Applicable)

If the App displays wellness or health-related widgets, Vellum may access certain Apple Health data only with your explicit permission.

• Health data is never sold.

• Health data is never shared with third parties for advertising.

• Health data is used solely to display information within your watch face or widgets.

You can revoke Health permissions at any time in your device settings.

3. How We Use Information

We use collected information to:

• Provide and maintain the App

• Enable premium subscription features

• Improve performance and design

• Respond to support inquiries

• Monitor app stability and crashes

We do not sell your personal information.

4. Third-Party Services

Vellum may use trusted third-party services to operate the App, such as:

• Apple (App Store purchases)

• Analytics providers

• Subscription management tools

These providers may process limited data necessary to provide their services.

We do not control how Apple processes data collected through the App Store.

5. Data Retention

We retain only the minimal data necessary to operate and improve the App.

If you uninstall the App, most locally stored data is removed from your device.

6. Your Rights

Depending on your location, you may have rights regarding your data, including:

• Requesting access to data

• Requesting deletion of data

• Requesting correction of inaccurate information

To make a request, contact us at:

hello@vellumstudio.co

7. Security

We implement reasonable security measures to protect information. However, no system is completely secure.

8. Children’s Privacy

Vellum is not directed toward children under 13. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted within the App or on our website with a revised “Last Updated” date.

10. Contact

If you have questions about this Privacy Policy, contact:

Vellum Studio

hello@vellumstudio.co

www.vellumstudio.co